Creating a new organization
From your PulsePass account, open Organizations and choose Create organization. Give it a name, upload a logo (optional at creation, required for a polished appearance elsewhere), and you’re done. PulsePass assigns the organization a stable identifier, and you automatically become its first Owner.
That identifier is the important part. Every other Pulse app that knows about your organization — thepulse.net for web services, thepulse.com for city-guide listings, and future products — uses it to link their own records back to your PulsePass organization without duplicating the data.
PulsePass doesn’t store business data. Website URLs, service listings, and audit scores live in the Pulse apps that produce them. PulsePass is only the identity layer that ties those records to the right organization.
Managing members
A PulsePass organization has three things that control who can do what:
- Members — users who belong to the organization. Add them by email invitation.
- Owners — members with the
IsOwnerflag set. Owners can manage everything, including other members and billing. - Roles — named permissions attached to a member. The standard roles are Owner, Admin, WebsiteManager, and Billing. Each Pulse app honors these roles when deciding who can do what inside the app.
Inviting a member
- Open the organization’s Members tab.
- Click Invite member and enter the person’s email address.
- Choose a role. The default is a plain member with no elevated role.
- PulsePass sends an invitation email. When the recipient accepts, they join the organization.
Changing roles or removing a member
Open the member’s row in the members list. Use the role picker to grant or revoke a role, or the three-dot menu to remove them from the organization. Removing a member revokes their access immediately — any connected Pulse app will re-check permissions on their next request.
Managing websites
Each organization can register the websites it owns. Once a website is registered and verified, every other Pulse app knows it belongs to your organization, so it can show, audit, or link to it without being told a second time.
Who can manage websites
Any member who holds one of these on the organization can add, edit, verify, or delete websites:
- Organization Owner (the
IsOwnerflag). - The Owner, Admin, or WebsiteManager role.
Regular members can see the organization’s websites but can’t add or change them.
Verifying a website
Every new website starts unverified. To prove ownership, pick one of these two methods. The verification token is generated for you when you add the site.
- DNS TXT record. Publish
pulsepass-site-verification=<token>either at_pulsepass.<your-domain>(recommended) or at the domain apex. - Meta tag. Add
<meta name="pulsepass-site-verification" content="<token>" />to the homepage of the site.
PulsePass checks either path with a short timeout. Once verified, the site is eligible for Pulse Check audits, continuous tracking, and publication to the broader Pulse ecosystem (for example, city-guide listings on thepulse.com). If you remove verification later, the token is automatically rotated so an old DNS record can’t silently re-verify a decommissioned site.
Brand colors (light + dark)
Every organization and every organization-owned website can set brand colors. These values ship out to every Pulse app in a signed claim, so the same accents and background colors render consistently — on the org’s profile, its websites, and anywhere a Pulse app mentions it.
There are four slots:
- Theme color — primary accent (buttons, links, focus rings, the browser’s
theme-color). - Background color — page or app surface color.
- Theme color (dark) — optional override when the viewer prefers dark mode.
- Background color (dark) — optional override when the viewer prefers dark mode.
You don’t have to set all four. If a field is empty, Pulse apps fall back — site values first, then organization values, then the app’s built-in defaults. Set light-mode values at minimum, and only set dark overrides if the light pair doesn’t look right on a dark background.
Billing and communications
Billing and communication preferences sit on the organization, not the individual user. That lets a business have a single invoice and a single set of operational notifications even when several people are managing its Pulse services.
- Billing contact. A member who holds the Billing role receives invoices and renewal notices for any paid Pulse service tied to the organization.
- Operational communications. Organization owners and admins receive security alerts, member-invitation activity, and announcements about changes that affect the organization’s access or data.
- Product billing lives in each app. PulsePass itself is the identity layer. Subscription charges for Pulse Check audits, thepulse.com listings, or other paid features are handled inside the product that provides them, but they’re invoiced against the PulsePass organization identifier.
The default “Personal” organization
When you create a PulsePass account, we automatically set up a Personal organization behind the scenes. It exists so single-user access “just works” in every Pulse app, even before you’ve explicitly created a business organization.
- You’re the only member of your Personal organization.
- It has a default name and no brand colors or avatar unless you set them.
- You can register your own personal websites against it exactly like any other organization.
When you’re ready to bring teammates in — or you want to separate a business’s data from your own — create a named organization and invite the right people. Your Personal organization stays in place for anything that’s just yours.